The re-enunciation of journalistic discourse in the production of Brazilian school newspapers - a case study of a large-scale project

This work analyzes how the journalistic discourse is re-enunciated in a particular experience of production of school newspapers: the project “Fala Escola” (School speaks) of the CSO Comunicação e Cultura, based in the state of Ceará, Brazil. Under the aegis of critical genre analysis (BONINI, 2011; 2013; 2017), the project’s instructional materials for teachers and five editions of newspapers produced in different schools were analyzed. The nuclear hegemonic journalistic discourse - that of objectivity, impartiality, and plurality - is predominant both in the instructional materials and in the school newspapers examined, the latter also inscribed in other dominant discourses of journalism - the investigative and that of entertainment. Both materials also bring incidental features of a counter-hegemonic journalistic discourse - the community journalism.

KEYWORDS:
school newspaper; discourse; speech genre; counter-hegemony