From performance to exhaustion: Burnout and precariousness in the Post-Digital Creator Economy

The present study aims to understand how Burnout Syndrome, manifested as exhaustion and occupational stress, impacts the Creator Economy and affects new generations. The research deepens the analysis of the performance crisis amidst intense technological changes in work, which affect the subjectivity and the commodified identity construction of young creators. Burnout is articulated as a symptom of digital techno-neoliberal capitalism, establishing a dialogue with Brazilian structural issues, such as the precariousness of Pejotization and the logic of the Gig Economy. The methodology consists of an exploratory bibliographic review that supports the theoretical framework. The focus resides on the contribution to the field of Communication, through the examination of market transformations, algorithmic management, and the incessant pursuit of professional relevance.

Keywords
Burnout; creator economy; post-digital era employment; media consumption and production; identity