PUBLIC AND GOVERNMENTAL COMMUNICATION IN BRAZIL: proposal of an index for the perception of relationship with the public

The text presents concepts, implications, and consequences of political communication in relation to government communication, referencing the principles of Public Communication listed by the Brazilian Association of Public Communication (ABCPública) and Public Administration as presented in the Federal Constitution of Brazil. The methodological proposal for analyzing the degree of maturity and distortion of purpose of Government Communication is based on a case study (Yin, 2001) of the Brazilian Ministry of Health's Instagram page using Content Analysis (Bardin, 2009). The final result is a maturity level of two (2) in the application of a formula developed and presented in this article.

Keywords
government communication; principles of public communication; content analysis; communication management