The Concept of Re-addressing in Education and Film Research

This article presents the theoretical bases and analytical developments of the concept of re- addressing for the research in the area of Education and Cinema. This concept refers to the mediations produced on an audiovisual feature to adapt it to teaching, and allows describing and analyzing modes of teaching in classes with audiovisual in order to identify prevailing and intervening aspects in teaching and learning conditions. We also present the most frequently found audiovisual re-addressing strategies, the modes of reading and spectatorial displacements in teaching, and the knowledge taken into account by teachers to re-address. Finally, we indicate contributions and potentialities of the concept for research.

Keywords
Education and Cinema; Audiovisual; Reception Studies; Modes of Address; Re-Addressing