INTEGRATING COMMUNITY-BASED TOURISM INTO TERRITORIAL PUBLIC GOVERNANCE: A CASE STUDY OF PARATY/RJ (BRAZIL)

Almeida, Thiago Chagas de; Emmendoerfer, Magnus Luiz; Marques, Lénia

doi:10.14210/tva.v28.21175

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PLANNING, GOVERNANCE, PUBLIC POLICIES FOR TOURIST DESTINATIONS • Tur., Visão e Ação 28 • 2026 • https://doi.org/10.14210/tva.v28.21175 linkcopy

INTEGRATING COMMUNITY-BASED TOURISM INTO TERRITORIAL PUBLIC GOVERNANCE: A CASE STUDY OF PARATY/RJ (BRAZIL)

INTEGRAÇÃO DO TURISMO COMUNITÁRIO À GOVERNANÇA PÚBLICA TERRITORIAL: UM ESTUDO DE CASO DE PARATY/RJ (BRASIL)

INTEGRACIÓN DEL TURISMO COMUNITARIO EN LA GOBERNANZA PÚBLICA TERRITORIAL: UN ESTUDIO DE CASO DE PARATY/RJ (BRASIL)

Authorship SCIMAGO INSTITUTIONS RANKINGS

Purpose - This study aims to analyze how representatives of Community-Based Tourism (CBT) have participated in Territorial Public Governance (TPG), considering elements that qualify this insertion.

Design/methodology/approach - This qualitative research conducted a case study in Paraty/RJ (Brazil), where CBT initiatives are consolidated and interact with local governance structures. Data collection involved document analysis, direct observation, and semi-structured questionnaires. Data interpretation was performed using thematic content analysis.

Findings - The results indicate that, although the integration of CBT into the analyzed TPG faces several restrictions that limit more effective exchanges, it is fundamental for fostering endogenous and sustainable practices, generating a collective effort in the proposal, evaluation, and implementation of decisions.

Practical implications - This research provides public managers, municipalities, tourism initiatives, and other stakeholders, a diagnosis of the challenges and how to improve the participation of CBT in TPG spaces to promote sustainable local development.

Originality/value - This article contributes to the understanding of CBT involvement in TPG and how this can help promote sustainable visitation activities, which is a gap in the literature.

Research limitations - It was limited to general and recurring issues of community participation in Paraty, without addressing the specificities of individual communities or initiatives.

Keywords:
Community-Based Tourism; Territorial public governance; Territorial planning; Sustainable tourism management; Paraty/RJ

Attributes	Description
Access to governance mechanisms	The extent to which governance mechanisms are open to local actors interested in participating.
Engagement of local actors in governance	The interest and initiative shown by local actors in participating in governance mechanisms.
Local representation in governance	The equitable presence and participation of diverse local actors in governance mechanisms.
Transparency of governance actions	Assessed by how broadly actions produced by governance spaces are communicated.
Sustainable responsibility in governance	The commitment of participants to balancing environmental, economic, and social factors, ensuring no single factor dominates collective decisions.
Effectiveness of governance	The degree to which deliberations collectively defined in governance mechanisms are implemented and realized.

Access to governance mechanisms
What exists	What can be improved
- COMTUR access through fixed and rotating voting representations. - CMPC access through fixed and rotating voting representations. - FCT access through fixed voting representations, though the mechanism is not directly linked to state public policy production.	- Ensure CBT has access to diverse representations within these spaces. - Increase the exclusivity of seats for CBT representatives in TPG.

Engagement of local actors in governance

What exists

What can be improved

- Some people are motivated to participate in TPG because they believe their demands will be heard. - Some are engaged because they see these spaces as opportunities to unify interests and strengthen local tourism. - Some do not participate because they feel they lack a political profile and believe representatives already exist to fulfill this role. - Some do not participate in municipal councils, believing these spaces only validate government actions already decided upon.

- Raise awareness among CBT actors about the importance of their participation, even if it is indirect or without voting rights. - Provide the necessary conditions for CBT actors in Paraty to trust in TPG spaces and feel included.

Local representation in governance

What exists

What can be improved

- There are CBT representatives in Paraty’s governance mechanisms through fixed (traditional peoples) and rotating seats. - Not all CBT initiatives participate or communicate their positions to representatives in Paraty’s TPG. - Although deliberations result from collective decision-making through representations, some territorial public issues are handled differently than deliberated - mainly due to a more exclusive stance by public authorities.

- Increase the number of fixed seats for CBT representatives in Paraty’s TPG. - Organize preliminary meetings to enable all CBT initiatives in the territory to communicate their positions to their representatives in TPG. - Expand the deliberative capacity of TPG spaces.

Transparency of actions produced by governance mechanisms

What exists

What can be improved

- Actions are published on the council's institutional website, including representations, related legislation, the Municipal Tourism Fund, and meeting minutes. Communication also occurs through social media. - Actions are published on the Municipal Department of Culture’s website, though not in a segmented manner. Communication also occurs through social media. - Actions are published on the Forum’s institutional website, including actions, news, and campaigns. Communication also occurs through social media. - Communication is conducted directly, both physically and digitally (through individual or group messages with members).

- Consolidate the physical dissemination of TPG actions to ensure individuals with limited or no digital literacy can access the information. - Improve the organization and accessibility of general TPG data on official websites.

Sustainable responsibility in governance
What exists	What can be improved
- Deliberations have included environmental, social, and economic agendas. - Not all local tourism community actors are able to present what they consider important regarding environmental, social, and economic factors to the TPG. - Sustainable actions, even when collectively deliberated, are not always implemented due to resource constraints and political prioritization.	- Engage more with community actors to better understand their priorities regarding environmental, social, and economic factors. - Increase investment and prioritize the implementation of sustainable tourism policies.

Effectiveness of governance
What exists	What can be improved
- Some initiatives require contributions from specific TPG representatives and external non-state and state actors to be effective. - Not all TPG representatives and external actors consistently fulfill their commitments, hindering the realization of deliberations. - There are often insufficient resources and public sector support to fully or partially implement deliberated actions.	- Strengthen collaboration among representatives and external actors to ensure TPG actions are implemented as proposed. - Increase investment and prioritize the inclusion of TPG deliberations in the local public policy agenda. - Improve budget planning during the proposal and implementation phases of TPG-defined actions.

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Universidade do Vale do Itajaí Quinta Avenida, 1100, bloco 7, CEP: 88337-300, Balneário Camboriú, SC - Brasil, Tel.: (47)3261-1315 - Balneário Camboriú - SC - Brazil
E-mail: revistaturismo@univali.br

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[TFN1] Source: Adapted from Almeida and Emmendoerfer (2023c).