NO PAY, NO GAIN:The improvement of communications in the United States in the first decades of the twentieth century has made the press an important actor in politics, especially in the field of public opinion. With this, newspapers and magazines were configured as windows of the main issues of the country. Importantly, the use of newspapers and magazines became an external propaganda tool for countries interested in improving their relations with the United States, especially during the World War II. This paper aims to understand, from the analysis of the diplomatic documentation, the harassment of the US advertising professionals and journalists to the Vargas government (1930-1945) for spaces paid in the US press in order to create Brazilian friendly news stories in the United States.
Keywords
External propaganda; newspapers; public relations; United States; soft power; Vargas government