Open-access Non-binarity in Menstruation Apps - Paradoxes Between Queer Visibility and Surveillance

This paper examines how menstruation apps intersect with contemporary gender debates and capitalist pursuits of new products and markets. We focus on the approach of two popular digital menstrual calendars (Clue and Flo) regarding non-binary gender identities. These initiatives are critically analyzed through the lens of queer algorithmization and surveillance. In the era of surveillance capitalism, we contend with new “gender troubles” (Judith BUTLER, 2003) as physical bodies and data bodies become increasingly inseparable. These tensions are explored through immersive digital research.

Keywords:
Non-binarity; Flo menstrual calendar; Clue menstrual and ovulation tracker; Queer algorithms; Surveillance capitalism

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