Visual representations of the woman and conservative mobilization

This article analyzes the representations of the woman as a crucial part of the political and moral discourse of the Peruvian conservative collective Con Mis Hijos No Te Metas (CMHNTM). Through the analysis of digital arts - still images composed of drawings, photographs, emojis and texts - posted by the group on its official Facebook page, three representations of women are identified: the mother, the woman of the people and the feminist. The objective is to understand how these arts reinforce social roles and gender stereotypes by creating identifications of the CMHNTM agenda with the woman/mother, who symbolizes the people, as well as by outlining the feminist as opposed to the interests of other women.

Keywords:
Image; Conservatism; Social Networks; Antifeminism