Alianças estratégicas - internacionais: formaçao e estruturação em indústrias manufatureirasAbstract
Latin American manufacturing firms' international strategy and management of their alliances with foreign companies are anafyzed with focus on: 1. implementing a successful international strategy; 2. understanding how Latin American firms manage their refationships with companies from foreign countries; 3. determining the success factors of these cross-national business alliances. This research project integrated a multi-country study sponsored by major universities in Canada, U.S., Brazil, Chile and Mexico, and firms from the three latter countries. The findings will be presented in two articles: the first will cover the creation and structure of strategical alliances, and the second, the performance and international marketing strategies in partnerships.
international strategy; international marketing; partnership; alliances; Latin America