AGRO-SUBJECTIVATION: CULTURAL INDUSTRY, EXTRACTIVIST ECONOMY AND THE FORMATION OF PEOPLE IN CONTEMPORARY BRAZIL

This work aims to connect themes such as agribusiness and the processes of subjectivation, mainly through the mediation of the musical cultural industry, focusing on the broader concept of "sertanejo universitário", and education. Based on Critical Theory of Society, this text starts from the understanding that the cultural industry is intimately related to the hegemonic powers of a society and serves them, being able to forge processes of subjectivation that, not without contradictions, seek to adjust the subject to these powers. Education, in turn, is understood here as a more direct means of constructing subjectivities and forging worldviews. For this initial approach, the text begins with the hypothesis of a correlation between these themes and then presents data from an initial, exploratory bibliographic and documentary survey. The results allow us to identify a connection between the themes presented, suggesting the emergence of a subjective adaptation to the neoliberal re-edition of Brazilian colonialism.

Keywords:
Subjectivity; Cultural industry; Education; Agribusiness; Social determinants.