Proposal for a pluriperspective analysis of the target group for the selection of a new textbook or: Do not forget the teachers!

This article describes and explains a procedure for analyzing the target audience that will be used as the basis for selecting a new DaF textbook. It is to be located in the area of textbook critique and within this the study group suitability study. This analysis is done in three steps, first considering the institutional level, then the learner level and finally the teacher level. The analysis is illustrated using the example of the Alexander von Humboldt Institute Medellin. The aim of the article is to present a detailed and extended analytic grid for target group analysis that other institutions can use and adapt for their own purposes.

Keywords:
textbook analysis; textbook choice; analysis of target audience; teacher; characterization of learners