Marketing strategies of regional journalism: the changes undertaken by the Jaime Câmara Group¹

This research describes the main changes in journalistic practices of the main private communication enterprise in the Brazilian Midwest region – the Jaime Câmara Group (GJC – acronym in Portuguese). It is a case study that analysed three products of this organization: the TV news report Anhanguera 1^st Edition, the tabloid newspaper Daqui and the reference newspaper O Popular, conducted between August 2016 and April 2017. The research was based on data collected from interviews with journalists and editors of the company, as well as content analysis of material published by GJC. The results confirm the impact of the Internet on the reconfiguration of journalistic work and the system of competition that has been installed in the face of so many informational offers to society, but point out singularities in terms of the effects of certain marketing strategies.

Keywords
Regional journalism; Journalism on TV; Printed journalism; Changes in journalism; Marketing strategies