Fostering a culture of science outreach through the Fogg behavior model

Science outreach in the environmental third sector faces challenges that go beyond translating knowledge into an accessible language, requiring strategic approaches to engage with the public, especially through social media. This study aimed to understand the perspectives of environmental professionals regarding science outreach in their fields of work. This nationwide survey conducted across Brazil was carried out through an online questionnaire. The results revealed that structural and cultural challenges, such as the lack of institutional support, are the main obstacles faced by different professional profiles. The findings were applied to the Fogg Behavior Model (FBM), to identify strategies to overcome these barriers and encourage the practice of science outreach among professionals and institutions, thereby expanding the reach and social impact of environmental research.

Keywords
Science Popularization; Third Sector; Environment; Behavior Model