Jango’s labourism in pictures: the newsreels by Agência Nacional (1963-1964)¹

The aim of this paper is to analyse the construction of the official image of João Goulart and his government based on the Atualidades newsreels produced by Agência Nacional (National Agency) between 1963-1964. It seeks to understand, through the state-owned audio-visual production, how Goulart requalified the labourism, reinforcing his political project of promoting social justice. The mobilization of several social sectors (labour movement, student movement, peasant leagues) favoured the radicalization of Goulart’s labourism. The political newsreels produced in the years 1963 and 1964 deal with the main pillars of this “radical labourism”: agrarian reform, independent foreign policy and the partnership between urban workers and the president of the Republic.

Keywords
Newsreels; Labourism; Public Images; Political Propaganda; Official Communication