Communication, Consumption and Education: media literacy for citizenship

Spinelli, Egle Müller

doi:10.1590/1809-58442021307

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Articles, EDUCAÇÃO, COMUNICAÇÃO E CIDADANIA • Intercom, Rev. Bras. Ciênc. Comun. 44 (3) • 2021 • https://doi.org/10.1590/1809-58442021307 linkcopy

Communication, Consumption and Education: media literacy for citizenship

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This article proposes a reflection on the potential of media literacy present in the areas of access, evaluation and creation, for the formation of a critical and reflective sense that promotes autonomous action in the exercise of freedom and citizenship. Through bibliographic research on media literacy, communication, consumption, and education, we propose to define theoretical and methodological parameters that help to identify media competence indicators to foster a participative citizen identity, which can be explored in projects and research involving media literacy, both in formal and informal education.

Keywords
Media Literacy; Consumption; Communication; Education; Citizenship

General Index	Dimensions	Description/Authors	Media competences
Access	Knowledge	Comprises issues on politics and the media industry, processes of production, technology, language, access and acquisition of information, and algorithmic actions (PÉREZ; DELGADO, 2017).	• Understanding the need of searching a certain information. • Knowing how to research diverse and reliable sources. • Connecting technological and informational resources. • Knowing flows and processes of media production and consumption. • Identifying political and ideological opinions in the messages in the search. • Retrieving and storing information and media content. • Observing algorithmic logics.
	Access	Dynamic and social process. Ability to acquire information in different platforms, means and search engines (LIVINGSTONE, 2004).
	Knowledge	Knowing about the existence of media and where to access information (WILSON et al., 2013).
	Recirculation	Observes the media flow and their positive and negative consequences for more expansive social and cultural formations, as well as for democracy itself (COULDRY, 2008).

General Index	Dimensions	Description/Authors	Media competences
Evaluation	Understanding	Gathers dimensions of the field of reception, ideology and values (PÉREZ; DELGADO, 2017).	• Analyzing communicational flows, the roles of media companies, providers and creators. • Developing critical assessment of content, formats and digital channels. • Understanding of political, economic, social and cultural agencies. • Checking quality and structure of the media content
	Understanding	Develops abilities for the critical understanding of media consumption and production in the fields of aesthetics, politics, ideology and economy (LIVINGSTONE, 2004).
	Production	Checks how contexts and processes of production of the digital narrative are getting associated to certain practices, formats and narrative styles (COULDRY, 2008).
	Interpretation	Involves critical and reflective competence of the processes of production and reception (COULDRY, 2008).
	Understanding	Understanding of political, social, economic and cultural contexts, in the realm of production and reception (WILSON et al., 2013).
	Evaluation	Critical and aware interpretation of where information comes from, the contextual structure and purpose (WILSON et al., 2013).

General Index	Dimensions	Description/Authors	Media competences
Creation	Expression	Linked to citizen creation and participation communication practices (PÉREZ; DELGADO, 2017).	• Elaborating and using media content creatively. • Knowing the end goal of different channels and platforms. • Proposing political and social mobilization. • Developing work with collaborative propositions. • Monitoring media practices of people, groups and institutions. • Creating knowledge in an ethical and effective way.
	Creation	Ability of involvement and participation with the communicational process through production and dissemination of content in different media and platforms (LIVINGSTONE, 2004).
	Circulation	Media distribution among different sites, exchanges and sharing among different professionals, members of the audience and institutions (COULDRY, 2008).
	Production/use	Using and developing media products in a way to expand social and democratic empowerment (WILSON et al., 2013).

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