The tension between the global and the local: social-environmental responsibility actions of Aracruz Celulose e Papel

Abstract

The present article analyses the social-environmental responsibility actions of Aracruz Celulose e Papel reflecting (I) if generically, a re-articulation of the economic field occurs based on new social-environmental values that would redimension the State, the Society and the Market institutions and (II) if, more specifically, more sus tainable effects are produced in the level of interaction between the consumer citizen and the market. In substance, the (in)consistency between global and local development is discussed.

Social-environmental responsibility; Development; Business rationality