Identity representations in the media culture - the role of stereotype in a comedy show production

The study came from the understanding that production strategies applied in comedy shows express stereotyped identifications of the socio-cultural context in which they are reproduced. The idea of identity is not perceived as static, natural, but as constantly reinvented and provided with new meanings. Although not all comedy shows are placed under the same cultural language, prospects indicate that the audience, by consuming a humorous media product, reflects a representation system of the world. As a final point, the communication processes structure involved in this relationship depends on several instruments that trigger the repertories of social connection meanings and perspectives.

Keywords:
humor and stereotypes; comedy shows; comic in the media; humor media