Analisis of predevelopment models and activities: a systematic bibliografic review

This paper has as main objective the systematic collection and analysis of models and activities proposed by the literature for the conduct of the pre-development phase of new products, as well as the techniques and tools used for the implementation of this phase. A Systematic Bibliographic Review identified the existence of 10 models composed of different activities for the predevelopment phase. These models were published between 1988 and 2013. They sought to systematize the predevelopment phase and guide managers in its conduct. It was observed that, although with different nomenclatures, activities such as opportunity identification, opportunity selection, idea generation, idea selection, concept development, concept selection, and project planning are recurrent in all models. Therefore, these activities are essential and must be present in the predevelopment phase, regardless of the type of product manufactured or sector to which the company belongs. Also, 57 different techniques aided by various tools were identified. According to the authors, these techniques can be effective in the conduct of predevelopment activities.

Keywords:
BSR; Predevelopment models; Activities and techniques