Information mediation in the Museum of Image and Sound of the State of Pará, Brazil: an analysis of the captions of the exhibition “Eneida Simplesmente”

Objective:  To analyze information mediation through labels present in the "Simplesmente Eneida” (Simply Eneida) exhibition at the Museum of Image and Sound of State of Pará, Brazil, (MIS-PA), investigating how these textual elements operate in museological communication and in the construction of expographic narratives.

Methods:  Qualitative research with a descriptive and exploratory approach, using narrative analysis and in loco observation. Field research was conducted with three visits to MIS-PA in July 2024, analyzing three distinct types of labels according to guidelines from the National Inventory of Musealized Cultural Assets (INBCM), Object ID, and Camargo-Moro’s (1986) recommendations.

Results:  Significant variations were identified in the approach and completeness of information in the analyzed labels, reflecting different historical moments of the museum and its documentary practices. The most recent label showed alignment with museological documentation guidelines, whereas older labels demonstrated informational limitations. Thus the analysis revealed opportunities for standardization and improvement in the development of these exhibition elements.

Conclusions:  The study contributes to understanding labels as fundamental instruments of information mediation in museological environments, highlighting the need for a more systematic approach in their elaboration. The results demonstrate the importance of standardizing documentary practices to enhance the visitor experience and museological communication effectiveness.

KEYWORDS:
Information Mediation; Labels; Eneida de Moraes; MIS-PA; Museology.