From QuintoAndar to the top: the restructuring of the Brazilian rental market through platformsThis article presents platforms as a central structure in the organization and coordination of the restructuring of Brazil’s residential rental market. The analysis develops along two lines based on a case study of QuintoAndar, the sector’s largest platform. Through the “follow the money” method, the study investigates the insertion of foreign capital into the real estate market, as well as its role in the centralization of capital via mergers, acquisitions, and partnerships crucial to consolidating a complex ecosystem. Based on documentary analysis, the article presents the restructuring of QuintoAndar arising from these dynamics, manifested in the expansion of the rental market and new business initiatives. Considering the components of rental pricing, the article highlights the platform’s importance in expanding the mechanisms of rent extraction.
Keywords
real estate platforms; ecosystems; rent; rentierism