TY  - JOUR 
T1  - Marketing with (or without) research and development: strategic investment drivers of sustained firm performance
JO  - RAUSP Management Journal
A1  - Nofal, Bayram
A1  - Porto, Rafael Barreiros
SN  - 2531-0488
UL  - 10.1108/RAUSP-07-2024-0152
VL  - 61 
Y1  - 2026
PB  - Brasil 
ER  -