TY  - JOUR 
T1  - Promotional strategies and channel cannibalization in multichannel retail
JO  - Production
A1  - Rosa, Luiz Gustavo Cardoso
A1  - Oliveira, Bruna Rigon de
A1  - Frazzon, Enzo Morosini
SN  - 0103-6513
UL  - 10.14488/1980-5411.20250127
VL  - 36 
Y1  - 2026
PB  - Brasil 
ER  -