@article{rosa_oliveira_frazzon_2026, title={Promotional strategies and channel cannibalization in multichannel retail}, volume={36}, ISSN={0103-6513}, url={https://doi.org/10.14488/1980-5411.20250127}, DOI={10.14488/1980-5411.20250127}, journal={Production}, publisher={Associação Brasileira de Engenharia de Produção}, author={Rosa, Luiz Gustavo Cardoso and Oliveira, Bruna Rigon de and Frazzon, Enzo Morosini}, year={2026}, pages={e20250127} }