@article{rosa_oliveira_frazzon_2026,  title={Promotional strategies and channel cannibalization in multichannel retail},  volume={36},  ISSN={0103-6513},  url={https://doi.org/10.14488/1980-5411.20250127},  DOI={10.14488/1980-5411.20250127},  journal={Production},  publisher={Associação Brasileira de Engenharia de Produção},  author={Rosa, Luiz Gustavo Cardoso and Oliveira, Bruna Rigon de and Frazzon, Enzo Morosini},  year={2026},  pages={e20250127} }