@article{sengodan_arunachalam_raman_sundaram_2026,  title={Measuring Impulse buying behavior through Customer Satisfaction - A Retailer Perspective in FMCG sector},  volume={23},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2023.1817.en},  DOI={10.15728/bbr.2023.1817.en},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Sengodan, Ravi and Arunachalam, Arumugam and Raman, Mayakkannan and Sundaram, Vijayanand},  year={2026},  pages={e20231817} }