@article{sengodan_arunachalam_raman_sundaram_2026, title={Measuring Impulse buying behavior through Customer Satisfaction - A Retailer Perspective in FMCG sector}, volume={23}, ISSN={1808-2386}, url={https://doi.org/10.15728/bbr.2023.1817.en}, DOI={10.15728/bbr.2023.1817.en}, journal={BBR. Brazilian Business Review}, publisher={Fucape Business School}, author={Sengodan, Ravi and Arunachalam, Arumugam and Raman, Mayakkannan and Sundaram, Vijayanand}, year={2026}, pages={e20231817} }