@article{bataglia_2012,  volume={13},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712012000400001},  DOI={10.1590/S1678-69712012000400001},  number={4},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Bataglia, Walter},  year={2012},  month={Aug},  pages={12–14} }