TY  - JOUR 
T1  - “Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction
JO  - BBR. Brazilian Business Review
A1  - Silva, Aline Cristina Da
A1  - Rubio, Natalia
A1  - Rozano, Mercedes
SN  - 1808-2386
UL  - 10.15728/bbr.2024.2284.en
VL  - 23 
Y1  - 2026
PB  - Brasil 
ER  -