@article{silva_rubio_rozano_2026,  title={“Are They Really Influencing You?” How Beauty Influencers Drive Positive Consumer Behavior Toward Brand Social Commerce Through Parasocial Interaction},  volume={23},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2024.2284.en},  DOI={10.15728/bbr.2024.2284.en},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Silva, Aline Cristina Da and Rubio, Natalia and Rozano, Mercedes},  year={2026},  pages={e20242284} }