@article{munaro_maffezzolli_rodrigues_paraiso_2024,  title={Beyond the screen: a creative exploration of content that engages on YouTube discussed by social media influencers},  volume={26},  ISSN={1806-4892},  url={https://doi.org/10.7819/rbgn.v26i03.4275},  DOI={10.7819/rbgn.v26i03.4275},  number={3},  journal={Revista Brasileira de Gestão de Negócios},  publisher={Fundação Escola de Comércio Álvares Penteado},  author={Munaro, Ana Cristina and Maffezzolli, Eliane Cristine Francisco and Rodrigues, João Pedro Santos and Paraiso, Emerson Cabrera},  year={2024},  pages={e20240002} }