@article{zilber_2006,  title={APRESENTAÇÃO},  volume={7},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-69712006/administracao.v7n1p10},  DOI={10.1590/1678-69712006/administracao.v7n1p10},  number={1},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={ZILBER, MOISES ARI},  year={2006},  month={Jan},  pages={10–11} }