TY  - JOUR 
T1  - Divide In Marketing Between Academics And Practitioners
JO  - BBR. Brazilian Business Review
A1  - Repsold, Fernanda Capanema
A1  - Hemais, Marcus Wilcox
SN  - 1808-2386
UL  - 10.15728/bbr.2018.15.1.5
VL  - 15 
Y1  - 2018
PB  - Brasil 
ER  -