@article{repsold_hemais_2018,  title={Divide In Marketing Between Academics And Practitioners},  volume={15},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2018.15.1.5},  DOI={10.15728/bbr.2018.15.1.5},  number={1},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Repsold, Fernanda Capanema and Hemais, Marcus Wilcox},  year={2018},  month={Jan},  pages={68–87} }