@article{gerhard_peñaloza_freitas_pinheiro_2026,  title={Market resistance in alternative socio-economic models: A multi-sited ethnographic research},  volume={27},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMG2630112},  DOI={10.1590/1678-6971/eRAMG2630112},  number={3},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Gerhard, Felipe and Peñaloza, Verónica and Freitas, Ana Augusta Ferreira de and Pinheiro, Vanessa Pereira},  year={2026},  pages={eRAMG2630112} }