@article{ribeiro_bressan_2009,  title={Introdução},  volume={10},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712009000600002},  DOI={10.1590/S1678-69712009000600002},  number={6},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Ribeiro, Karem Cristina de Sousa and Bressan, Aureliano Angel},  year={2009},  month={Nov},  pages={2–3} }