TY  - JOUR 
T1  - <b>What Factors Lead Companies to Adopt Social Media in their processes</b>: Proposal and Test of a Measurement Model
JO  - BBR. Brazilian Business Review
A1  - Araújo, Jozé Braz de
A1  - Zilber, Silvia Novaes
SN  - 1808-2386
UL  - 10.15728/bbr.2016.13.6.5
VL  - 13 
Y1  - 2016
PB  - Brasil 
ER  -