@article{araújo_zilber_2016,  title={<b>What Factors Lead Companies to Adopt Social Media in their processes</b>: Proposal and Test of a Measurement Model},  volume={13},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2016.13.6.5},  DOI={10.15728/bbr.2016.13.6.5},  number={6},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Araújo, Jozé Braz de and Zilber, Silvia Novaes},  year={2016},  month={Nov},  pages={260–290} }