@article{gouveia_ayrosa_2020,  title={Identity, Consumption and Ontological Security: Trying to Live on the Edge of the Aesthetic Norm},  volume={27},  ISSN={1984-9230},  url={https://doi.org/10.1590/1984-9270927},  DOI={10.1590/1984-9270927},  number={92},  journal={Organizações & Sociedade},  publisher={Escola de Administração da Universidade Federal da Bahia},  author={Gouveia, Tânia Maria de Oliveira Almeida and Ayrosa, Eduardo André Teixeira},  year={2020},  month={Jan},  pages={132–151} }