TY  - JOUR 
T1  - Algorithmic influence and consumer decision-making: empirical evidence on the limitations of predictive AI in marketing communication management
JO  - Revista de Administração da UFSM
A1  - Ferreira, Pabllo Barcellos Soares
A1  - Pereira, Marcelo Henrique Neves
SN  - 1983-4659
UL  - 10.5902/1983465994997
VL  - 19 
Y1  - 2026
PB  - Brasil 
ER  -