@article{ferreira_pereira_2026, title={Algorithmic influence and consumer decision-making: empirical evidence on the limitations of predictive AI in marketing communication management}, volume={19}, ISSN={1983-4659}, url={https://doi.org/10.5902/1983465994997}, DOI={10.5902/1983465994997}, journal={Revista de Administração da UFSM}, publisher={Universidade Federal de Santa Maria}, author={Ferreira, Pabllo Barcellos Soares and Pereira, Marcelo Henrique Neves}, year={2026}, pages={e1} }