@article{braga_freitas_paula_2026,  title={What is there to drink? Analysis and perspectives of dairy products’ private labels in Brazil},  volume={23},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2021.1129.en},  DOI={10.15728/bbr.2021.1129.en},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Braga, Guilherme André and Freitas, Verica and Paula, Veronica Angelica Freitas de},  year={2026},  pages={e20211129} }