@article{bataglia_2010,  title={Apresentação},  volume={11},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712010000400001},  DOI={10.1590/S1678-69712010000400001},  number={4},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Bataglia, Walter},  year={2010},  month={Jul},  pages={1–3} }