@article{silva_martins_2024,  title={The battle of the Zé Gotinhas: The schismogenesis of images and political audiences on Brazilian social media},  volume={21},  ISSN={1809-4341},  url={https://doi.org/10.1590/1809-43412024v21e211013},  DOI={10.1590/1809-43412024v21e211013},  journal={Vibrant: Virtual Brazilian Anthropology},  publisher={Associação Brasileira de Antropologia (ABA)},  author={Silva, Kelly Cristiane da and Martins, Fábio de Oliveira},  year={2024},  pages={e211013} }