@article{yu_2010,  title={Introdução},  volume={11},  ISSN={1678-6971},  url={https://doi.org/10.1590/S1678-69712010000600002},  DOI={10.1590/S1678-69712010000600002},  number={6},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Yu, Abraham Sin Oih},  year={2010},  month={Nov},  pages={2–5} }