@article{morais_gut_2015,  title={DETERMINATION OF THE EFFECTIVE RADIAL THERMAL DIFFUSIVITY FOR EVALUATING ENHANCED HEAT TRANSFER IN TUBES UNDER NON-NEWTONIAN LAMINAR FLOW},  volume={32},  ISSN={0104-6632},  url={https://doi.org/10.1590/0104-6632.20150322s00003318},  DOI={10.1590/0104-6632.20150322s00003318},  number={2},  journal={Brazilian Journal of Chemical Engineering},  publisher={Brazilian Society of Chemical Engineering},  author={Morais, A. O. and Gut, J. A. W.},  year={2015},  month={Apr},  pages={445–454} }