@article{kupferberg_2007,  title={FIGURATIVE POSITIONING IN MEDIAWORTHY RADIO TALK},  volume={7},  ISSN={1518-7632},  url={https://doi.org/10.1590/1982-4017-07-03-02},  DOI={10.1590/1982-4017-07-03-02},  number={3},  journal={Linguagem em (Dis)curso},  publisher={Universidade do Sul de Santa Catarina},  author={Kupferberg, Irit},  year={2007},  month={Sep},  pages={353–370} }