@article{cunha_rosa_fernandes_fagundes_moretti_2024,  title={Influence of human values on impulse buying behavior: A gender analysis},  volume={25},  ISSN={1678-6971},  url={https://doi.org/10.1590/1678-6971/eRAMG240288},  DOI={10.1590/1678-6971/eRAMG240288},  number={3},  journal={RAM. Revista de Administração Mackenzie},  publisher={Editora Mackenzie; Universidade Presbiteriana Mackenzie},  author={Cunha, Michele Aparecida and Rosa, Arthur Antonio Silva and Fernandes, Renato Borges and Fagundes, André Francisco Alcântara and Moretti, Sergio Luiz do Amaral},  year={2024},  pages={eRAMG240288} }