TY - JOUR T1 - The evolution of omnichannel fulfillment: from efficiency to AI-driven responsiveness JO - Production A1 - Souza, Nicollas Luiz Schweitzer de A1 - Oliveira, Bruna Rigon de A1 - Bremen, Julia A1 - Frazzon, Enzo Morosini SN - 0103-6513 UL - 10.14488/1980-5411.20250102 VL - 36 Y1 - 2026 PB - Brasil ER -