TY  - JOUR 
T1  - Consumer Hypocrisy in Relationships with Brands
JO  - BBR. Brazilian Business Review
A1  - Pereira, Bruno Eduardo
A1  - Semprebon, Elder
SN  - 1808-2386
UL  - 10.15728/bbr.2022.1456.en
VL  - 21 
Y1  - 2024
PB  - Brasil 
ER  -