@article{pereira_semprebon_2024,  title={Consumer Hypocrisy in Relationships with Brands},  volume={21},  ISSN={1808-2386},  url={https://doi.org/10.15728/bbr.2022.1456.en},  DOI={10.15728/bbr.2022.1456.en},  number={6},  journal={BBR. Brazilian Business Review},  publisher={Fucape Business School},  author={Pereira, Bruno Eduardo and Semprebon, Elder},  year={2024},  pages={e20221456} }